Do you remember when the first iPod launched? Do you remember where you were or what you were doing? I do. I was in high school back then, working my dream job at the local library. I was cleaning and while tidying up the Wall Street Journal I first saw the iPod, rendered in the classic hand-illustrated style of the WSJ on the front page. I was captivated by it’s simplicity, having been looking at other products from Creative, Rio, and Iomega. (Anyone remember Clik! disks?)
The stats for this new iPod were staggering. It had a four gigabyte hard drive, could run for hours between charges, charged and synced data with one simple FireWire cable, and most amazingly you could transfer an entire album to it in 30 seconds. 30 SECONDS!!! Surely this was evidence that we were living in the future. I couldn’t believe what I was reading because it was just all too amazing.
I also remember feeling an overwhelming sense of sadness. It’s original price point of $399 seemed to be far to high for mass adoption rates. It only would work with Macs which I saw as a major shortcoming, though I was an amazing fanboy even then, as that also would immediately disqualify the vast bulk of consumers. I figured that I was looking at yet another beautiful Apple flop à la Twentieth Anniversary Mac or G4 Cube. I put the newspaper down and resigned myself to the idea that Apple was amazing, but might never have a product that would captivate the world or hold a majority of any market.
Several weeks later I heard of a student at my rural high school not just getting an iPod from his parents, but an iMac in order to use the new device. This would have been quite the revelation for the geeks, but the news had trickled down through the mainstream grapevine. The iPod was causing a stir and soon enough, it hit critical mass. Less than 10 years later, the iPod had become not just any device, but the device responsible for shaping the digital music revolution. It’s companion software iTunes being just as transformative to the process of buying music.
A similar feat, coupled with similar awe and just a hint of skepticism (even from me) was accomplished with the launch of the iPhone and eventually the App Store. Both have done a huge amount to shape how consumers view smartphones, expect to interact with these devices, how we view the Internet from the point of view of mobile, and location based services. The iPhone and App Store have even influenced how the tech industry views the process of development and distribution of software in general as well as how we define the the role and responsibilities (for better or worse) of mobile operating system vendors.
This brings us to where we stand today. On Wednesday Apple are launching a brand new device. What was originally referred to as just a “creation”, which could be interpreted on grand or small scales, was clarified today during Apple’s Q4 2009 earnings call by Steve Jobs himself as “a major new product.” The rumor mill leads us to be looking forward to an iSlate/iPad/iBook relaunch thingamabob.
This new “slate” class form factor, which is to netbook as tablet is to notebook, is hoped to find a solid foothold in the consumer electronics market. Tablet PCs, which were hoped to be a transformative product class, became a mainstream disaster. They managed to find a niche in the medical field and other specialist fields, but really failed to change the world as expected by the likes of Bill Gates.
That accounts for my skepticism which has always been a prerequisite for any awesome and successful Apple product launch, especially one expected to be so novel. The level of potential awesomeness is off the charts for what has been bandied about, but I won’t get into all the details as they are scattered and range so far and wide. I would refer you to my sources for the rumor mongering:
So here is hoping this new device, whatever it is, manages to be just as amazing, implausible, and ultimately successful as the iPod and iPhone. It’s been too long since I’ve had a new must-have gadget to lust over.
(As a side note, does anyone remember the Nokia N770 “Internet Device”? Not totally the same market, but similar enough to cause me to worry.)
Ooooh… Still though, I’m wary of getting anything within the first year… But I remember longing for an iPod all those years, and this is the first year I’ve ever had one!